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The SIGNR Blog

What labels actually want. Based on real research — not opinions.

Demo Submissions5 min read

Why 78% of Demos Get Rejected (Before the A&R Hears Your Music)

Poor audio quality accounts for 78% of immediate demo rejections. Not because the idea is bad — before the A&R even evaluates the song.

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A&R Insights4 min read

The First 30 Seconds Rule: How A&Rs Actually Listen to Your Demo

An A&R at a top label hears 100+ demos a day. They don't listen to every track for 6 minutes. Here's how they actually decide.

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